June 23rd 2016, Brussels.

Africa will represent 1,5 billion people in 2026. Moreover, the African urbanisation rate is expected to reach 60% in 2050 according to the World Bank. In addition, it expects the African middle class to account for more than 40% in 2060. With 7 African countries in the top 10 fastest growing economies, Africa is the place to be in the future for retailers. Retail market is often understood from a western point of view and western companies often tend to implement the same strategies throughout all markets.

However, each African country has specific features and consumer behavior differs from one country to another. The objective of the conference is to receive different expertises regarding the retail market in Africa and its challenges. Understanding the specificities of each African country is critical in order to be able to invest across the continent.

Guest Speakers

Pierre-Alexandre KOCH, AT Kearney

Joao TERLICA, Sagaci Research

Pierre-Alexandre KOCH
Principal, Europe, Middle East and Africa - AT Kearney

Pierre-Alexandre Koch is a Principal within A.T. Kearney, core member of the Consumer Goods & Retail practice. He has 9 years of consulting experience, with projects led in Europe, Middle East and Africa. He recently supported the Ethiopian Government in setting-up the first modern cash & carry wholesaler in this country.

Managing Director - Sagaci Research

Joao Terlica has a master degree in Science (MSc) and industrial engineering at “Instituto Superior Técnico” of Lisbon. He has two MBA from the Colombia University and University of Navarra. He started his professional career as consultant at Arthur D. Little Company. He decided to join the Boston Consulting Group as a project leader in 2005. He has been an advisor at the office of Tony Blair for almost 3 years between 2010 and 2013. He is currently Managing Director of “Sagaci Research” which is a market intelligence firm dedicated to African markets. The company provides data, analysis and insights to investors and corporations across a wide range of industries. The company is present in 16 countries in Africa.


Cinque Terre

Annie Mutamba
will moderate the debates. She has 15 years of experience in communication and advocacy in the public and private sector in Washington, DC and Brussels. She is the co-founder of Meridia Partners, an advocacy firm specialized in helping African organizations to engage effectively with European and international institutions.

When & Where

Thursday, June 23rd, 2016 at 7.00pm
SBS-EM Building, Avenue F.D. Roosevelt 42 - 1050 Brussels
Université Libre de Bruxelles (ULB)
Parking available on the campus (entrance via Avenue Buyl or Avenue Roosevelt)


18:30           Welcome and registration
19:00           Introduction by Annie Mutamba
19:10           Expert presentations
19:45           Debate - Q&A
                        - Panel Discussion - Speakers Debate
                       - Q&A - Speakers & Attendees Participation
20:30           Networking drink